POPidols: Digital Content Services and Technology Provider

POPidols Co., Ltd.
Digital Content Services and Technology Provider

Product & Service

Symphony e2
• ”Content is where I expect much of the real money will be made on the Internet, just as it wasin broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.” Bill Gates, Chairman Microsoft

• Since the invention of radio, history has repeatedly proven that throughout the 20th Century, content is the eventual force that drives the consumer electronic industry. Content makes radio, television, VCR, the Internet, mobile phone, iPod, and other future digital devices relevant to the mass.

• Such is the important of content that we hear the often coined term, “Content is king.” If content is king, then branded content is the king of kings. Would you rather hear a jazz tune from Miles Davis on your mobile phone or a trumpet work from a no-name nightclub player? While there will always be a very small minority who may favor the latter, the fact of the matter is over 98% of the time, the choice would always be Miles Davis.

• The advent of the Internet created the network effect where the world becomes smaller. Kids in America have the ability to easily share their favorite songs or movie clips with likeminded kids in Korea. Small yet increasingly smarter portable devices such as iPod, PVP, and mobile phones extend the network effect started by the Internet even further. People no longer have to sit in front of their computer to share and access their favorite content. These smart digital devices allow people to share and access content anywhere, anytime.

• This network effect creates an extremely exciting opportunity for content owners. It is also what keeps the industry executives awake at night. While the opportunity is undeniable, content owners needs to solve what we at POPidols like to term Digital Content Problem; a seamless way to manage complicated copyright issues while finding a way to efficiently distribute the content through myriad devices and monetize all the transactions.

• Technology creates a fundamental shift in the way people experience content -- whether by making it much more interactive or by figuring out ways around paying. Without a doubt, the company that can control the content and solve the Digital Content Problem stands to benefit handsomely in the digital content age.

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Symphony: Total Mobile Content Management Platform
• Total Solutions
Symphony provides complete solution to digital content management needs including ability to complete control, conversion, storage provisioning, and reporting.

Figure 1 - Symphony System Architecture. There are 5 major modules:
1) Content Management
2) Content Distribution
3) Transaction Management
4) System Administration
5) Customer Support

1. Content Management
1.1) Copyright management. Empower complete copyright management down the most detail level where every single one of the copyright holder for each content (since music content do not have standard ownership percentage structure).
1.2) DRM Packager. Automatically wrap designated content in OMA 2.0-complient DRM package.
1.3) Content QA. Real-time and easy test capability for each content prior to final publishes.
1.4) Device Profiler. Ability to easily update new device to database.

2. Content Distribution
2.1) Network Operator. Customizable API to various mobile operator’s gateway and billing system.
2.2) Master Reseller. For premium CP partners that prefer to use their own shortcode.
2.3) Web/Wap Portal. WAP portal management system. Fully customizable. Future xHTML support.
2.4) Other Channels

3. Transaction Management
3.1) Transaction Report. Real-time report of every single transaction.
3.2) Reseller Report. Content Owners can check in real-time every single transaction. Each transaction can be tracked down to detail level such as device type, time, and phone number.
3.3) Content Owner Report. Content Owners can check in real-time every single transaction. Each transaction can be tracked down to detail level such as device type, time, and phone number.
3.4) Revenue Management. Ability to create custom prizing to support any sales/marketing event or simply to keep up with the competitors.

4. System Administration
4.1) Master File Management.
4.2) Service Management.
4.3) User Management. Ability to customize activity each user is allowed within the system.
4.4) Action Logs. Ability to track activity of individual user.

5. Customer Support
5.1) Call Center. CRM-style call center module.
5.2) Customer Profile Management. Keep customer history and profile ala Amazon.com

Solution Benefits
This solution also offers the following additional benefits to Network Operator, or MCP:
• The first software company and IT solution to receive award from Thailand’s National Innovation Agency.
• The only platform that Big 4 music labels trust their content exclusively to.
• Fully customizable in response to ever-changing market condition.
• Fully expandable to support rich-media content such as music video, digital download, games, etc.

The Role of POPidols
POPidols has developed a step-by-step procedure to help you deploy the solution. We will work with you to define your goals. Together we build a business case to:
• Understand the opportunity
• Roll out initial services/bundles
• Plan new services rollout
• Develop the ability to manage service integration

POPidols as a Strategic Partner
POPidols’ primary focus is the digital content management service provider and we do not compete with any Content Aggregators or Content Providers. POPidols offers reliable, scalable, and highly available platforms combined with consulting.